![]() Eighty-eight percent of consumers surveyed by advertising and marketing company Valassis use paper coupons they’ve received in the mail.Ĭonsumers use paper coupons from direct mail nearly 10 percent more than those printed from a computer-accounting for 79 percent of consumers. They also spend an average of 9.2 minutes sorting it, compared to Boomers (60-75 years) at 8.6, and Gen X (40-59 years) at 7.5.ĥ. The USPS consumer and markets insights presentation 2016 Review of Mail Moments reported 82 percent of millennials are more likely to get the mail, 86 percent are most likely to pick it up at the first opportunity, and 92 percent personally sorted the last mail delivery.ĭespite stereotypes tying millennials (18-39 years old) to the internet and mobile devices, the age group leads in picking up and sorting mail. The CDMP continues that 42 percent of recipients read or scan their mail pieces, while 70 percent are curious to find out what’s in their mailbox.Ĥ. Postal Service’s (USPS) Certified Direct Mail Professional (CDMP) program, 79 percent of households say they read or scan their daily mail. With such significant results, it’s no wonder why advertisers turn to direct mail to market their products and services.ģ. advertisers spend $167 per person on direct mail to earn $2,095 worth of sold goods, states a 2018 Forbes article- a 1,300 percent return on their investment. Mobile advertisements trail, at $19 billion.Ģ. The local media-focused research, consulting and advisory service company credited high response rates and return on investments (ROIs), among other benefits. Local Advertising Forecast 2018 projected companies would spend about $38.5 billion on direct mail advertising. Research overwhelmingly demonstrates just how much consumers delight in scanning, reading, and saving their mail- and businesses know this, too.ġ. These 20 statistics underscore how consumers feel about direct mail, outline how marketers are using direct mail, and demonstrate how direct mail is performing. Finding a few pieces in a sometimes empty mailbox makes them feel special and they look forward to receiving mail from brands they care about. According to statistics, consumers want to physically hold a mail piece and redeem paper coupons when making purchases.
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